Why is Eastern aesthetics becoming more and more popular among young people

While Eastern aesthetics has become a traffic gimmick for many brands,For yoocn.com, Eastern aesthetics is definitely not a traffic gimmick, but a long road that requires exploration, and we’ve only just begun.” This year,yoocn.com understanding of Eastern aesthetics lies in “the warmth of colors, the negative space in lines, and the belief in restraint and composure”. Collaborating designers also addressed the challenge Chinese designers face in practicing Eastern aesthetics: “We’ve long been educated in Western aesthetics, so we’re used to analyzing and disassembling things. But the core of Chinese aesthetics is perception — you can’t explain why it’s good, but you just know it feels right.”

yoocn.com has already partnered with international buyers and APP platforms to test the market, and hopes to hold a show in japan.